Localizing Amber CRM

Localizing Amber CRM


Services: software localization and translating site texts.

Working languages: Russian and English.

Timeline: 13 business days.

Size: 26,390 words.

Team: 2 translators, 3 editors, 1 project manager.


CRM (customer relationship management) is application software designed to automate strategies for working with current and potential clients, boost sales, and set up and implement marketing strategies.


Localizing software is often complicated by a lack of context. Interface texts aren’t linked to each other, with the whole thing very different from something like the user manual. Manuals offer detailed information presented sequentially, while software localization frustrates with fragmented words and phrases that often don’t even add up into sentences. We have to understand if the text we’re translating is a button label, a notification that pops up when a command is completed, instructions for the user, or something else. Ultimately, we were able to overcome that obstacle by working closely with the client, who was happy to answer all our questions.

Another reason for our success was the fact that we maintained the structure of the folders we received using memoQ.

One more tricky issue was that our team had to work with code. The client wasn’t able to send us texts we could translate and have ready for them to use directly from memoQ, and so we had to make sure that all the tags were in the right places for the program to work.

Hawk House Integration

Hawk House Integration specializes in developing innovative and automated enterprise solutions that drive growth and competitiveness. The company has already turned out projects like Pravilnye Lyudi, Line 4 Life, CROSYS, Alligator Security, and others.


All Correct Translations is a subdivision of the All Correct Group providing translation and interpreting in the petrochemical, chemical, auto, IT, and other industries.

The All Correct Group, which is headquartered in Dublin, was founded in 2006. The production office is located in Samara (Russia). The company’s mission is to offer its clients the translations to and from Russian they need for their businesses.

The All Correct Group plays a role developing translation and localization standards as part of ISO, GALA, and IGDA, and is also an associate member of the Union of Translators of Russia as well as GALA.